To write an appealing SEO title and meta description, consider the following tips:
- Be concise and clear: Keep your title and meta description short, typically under 60 characters for the title and under 155 characters for the meta description.
- Use keywords: Make sure to include relevant keywords in your title and meta description to help search engines understand the content of your page.
- Make it unique: Avoid using duplicate or generic titles and descriptions across multiple pages.
- Make it engaging: Your title and meta description should entice users to click on your link, so make sure it’s compelling and informative.
- Consider the context: Think about the context in which your title and meta description will appear, and tailor them accordingly to give users a sense of what they can expect to find on your page.
- Use active voice: Writing in active voice makes your title and meta description more engaging, and helps you communicate the value of your content more effectively.
Example:
Title: Learn SEO Basics for Beginners with Roberts.txt
Meta Description: Get started with SEO today! Roberts.txt offers concise and easy-to-understand lessons on SEO basics. Perfect for those with a short attention span.
Don’ts – What to avoid when writing titles & metas?
- Overly long or short titles: Titles that are too long or too short can be cut off in search results, leading to a poor user experience.
- Keyword stuffing: Overloading titles and meta descriptions with keywords can come across as spammy and negatively impact click-through rates.
- Duplicate titles and meta descriptions: Having the same title and meta description across multiple pages can create confusion for search engines and users.
- Generic or vague titles: Titles that are too general or vague won’t help users understand what a page is about and may negatively impact click-through rates.
- Failing to match user intent: Titles and meta descriptions should accurately reflect what a page is about and what a user can expect to find when they click on a link.
- Ignoring character limits: Most search engines have limits on the number of characters allowed in titles and meta descriptions, so it is important to be mindful of these limits.