Google BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) algorithm update that was introduced by Google in October 2019. It is designed to better understand the …
Category: Google Updates
What is the Google RankBrain update and what is the impact on (local) SEO?
Google RankBrain is an artificial intelligence system that was launched by Google in 2015 to help improve search results. It is the third most important ranking factor in Google’s algorithm. …
What is the Google Mobile-Friendly update and what is the impact on mobile SEO?
The Google Mobile-Friendly Update, also known as “Mobilegeddon”, was a major algorithm update that took place in April 2015. The update was designed to boost the ranking of mobile-friendly pages …
What is the Google Hummingbird update and what is the impact on SEO?
The Google Hummingbird update was a significant change to the way Google processed and understood search queries. It was designed to better understand the intent behind a query, especially when …
What is the Google Penguin update and its impact on off-page SEO?
The Google Penguin update was first released in 2012 and was designed to target websites that engaged in spammy link-building practices, such as using low-quality or irrelevant links to manipulate …
What is the Google Panda update and what is the impact on on-page SEO?
Google Panda is a major algorithm update introduced by Google in February 2011. The update was designed to filter out low-quality or “thin” content from the search results and promote …
What are the most important Google updates that still impact SEO today?
The following are some of the most significant Google updates that still impact SEO today: These updates continue to shape and impact SEO strategies today, and it’s important for SEOs …